Peroni Nastro Azzurro is bringing its bold new global creative platform, ONLY Peroni, to Ireland - and consumers across the country will get to experience it up close. Joining the Irish launch as host and ambassador is broadcaster and content creator Cassie Stokes, known for her hit "Best Of" series celebrating the very best of Ireland.
From 27 May and running across the summer, a series of ‘ONLY Nights’ activations will take over Nolita in Dublin, The Hyde in Galway, and Seventy-Seven and Clancy's in Cork - giving beer lovers the chance to enjoy iconic Italian dishes, and La Finestra Peroni - translating to “The Peroni Window” - an interactive, art-inspired pouring experience inspired by the traditional wine windows of southern Italy, where ringing a bell and saying the magic word rewards you with a delicious drink, reimagined through iconic Italian influences and their connection to Ireland. Keep an eye on Eventbrite and Peroni's socials for details.
ONLY Peroni is Peroni Nastro Azzurro’s new visually arresting global brand platform that rightfully positions the brand as a stylish, Italian icon of the beer category. Because, as the Peroni family said at its launch in 1963: “Peroni Nastro Azzurro is more than a beer, it’s an Italian masterpiece.”
The campaign’s creative places Peroni Nastro Azzurro shoulder to shoulder with Italy’s legendary cultural symbols - the Trevi Fountain, The Birth of Venus, and Scuderia Ferrari. Inspired by the charming Italian habit of downplaying something that is clearly perfect.
Adding a uniquely Irish dimension to the campaign, Dublin-based illustrator Mark Conlan has created a series of bespoke artworks exclusively for the Irish launch. Each piece celebrates iconic moments of Irish identity reimagined through an Italian lens - and they'll be on display in pubs and venues across the country throughout the coming months. Several individual pieces from the wider illustration will also be gifted and displayed in venues - putting the art exactly where people can discover it naturally: over a cold pint of Peroni.
Think the columned facades of College Green echoing the Trevi Fountain, and aperitivo culture sitting comfortably alongside the Irish pub. Two cultures that, at their heart, aren't so different after all.
Peroni Nastro Azzurro is available nationwide.
Over 18s only. Please drink responsibly.
#ONLY @peroniireland
