An exciting year is ahead as SuperValu, the largest supermarket chain in Ireland, has been announced as the new show sponsor for Dermot & Dave’s mid-morning show on Today FM (9AM-12PM). The sponsorship which was brokered between SuperValu, Media Central and Core Sponsorship will see SuperValu Online Shopping become an integral part of Dermot & Dave through stings, promotions and cross station digital display for 12 months.
Commenting on the new partnership, Dermot & Dave said: “Working with a huge brand like SuperValu is very exciting. We’re looking forward to creating some great content together and we just know our listeners are going to love the partnership. As long as they don’t love SuperValu more than us! ”
Eavan Keane, Head of Ecommerce for SuperValu said: “SuperValu Online Shopping is delighted to partner with the Dermot & Dave Show, one of Irelands favourites. We feel is a great fit with our brand, the perfect partnership to drive awareness of our nationwide Online Shopping service, allowing our customers to save time for the moments that matter – like listening to Dermot and Dave!”
Emma Daly, Business Director for Core Sponsorship added: “It’s always a pleasure to be part of bringing two much loved Irish brands together. SuperValu Online Shopping and the Dermot & Dave Show are the perfect match to ensure our client’s business objectives are met.”
The award-winning Dermot & Dave Show entertains over 160,000 listeners every day. The duo is currently touring Ireland with their sold-out comedy tour and recently hosted Today FM’s National Day of Dancing in aid of The Irish Cancer Society. Dermot & Dave have been a huge part of the Today FM line-up since they launched their weekday mid-morning show January 2017 and have since brought their listeners a jam-packed show filled with comedy, music and unique stories from around Ireland.