We use cookies to improve your experience on this website. Read More Allow Cookies

Walkers Snacks announces movie collaboration with Ghostbusters:Afterlife on-pack promotion

Posted on: 14 Oct 2021

To celebrate the release of Ghostbusters: Afterlife (exclusively in cinemas from 19th November 2021), Walkers Snacks brands are offering Halloween shoppers the opportunity to win scarily good prizes every hour via an on-pack promotion. Running from 1st October to 30th November, this is the first major collaboration to run across Walkers top snack brands in many years. It features an incredible prize pool including VIP screenings of Ghostbusters: Afterlife, Sony gadgets, or the grand prize – a trip for two to New York!


Halloween is a key occasion amongst shoppers, and as a result, last Halloween (October 2020) the sales of crisps and  snacks were 7% higher than the rest of the year[1]. This demonstrates the importance of this occasion for retailers – ensuring they stock a selection of savoury snacking options in a range of formats. Launching the on pack promotion in association with Ghostbusters: Afterlife will certainly evoke nostalgia amongst parents and place Walkers front and centre for those looking for a Halloween snack.  


Liz Finlay, Marketing Manager for Walkers Snacks at PepsiCo, comments: “The collaboration between Walkers and Ghostbusters: Afterlife is the perfect treat for Halloween. With eye-catching imagery from the film across the packs, they’re sure to jump out at shoppers. As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of POS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween.”


Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment, comments: “What better way to celebrate the return of the iconic Ghostbusters than to partner with Walkers. The unprecedented scale of our relationship with Walkers snacks is truly incredible, ensuring audiences across Ireland will get a taste of the exciting movie to come.”


For the chance to win, shoppers need to visit the promotional website (www.walkers.co.uk/ghostbustersafterlife) and enter their full name and email address to find out instantly if they’ve won one of the amazing prizes.


The Walkers Ghostbusters promotion kicks off on 1st October and will end on 30th November, running across each Walkers Snacks brand* in multipacks, grab bags.


* Promotion available across all flavours of Wotsits, Quavers, Monster Munch, excluding Giants Sharing bags.


Promotion Terms and Conditions:

UK & ROI, 18+ only. Instant Win: 00:01 01/10/21 – 23:59 30/11/21. Visit www.walkers.co.uk/ghostbustersafterlife and enter your full name and email address to find out instantly if you have won one of the Instant Win Prizes. 2 Instant Win Prizes to be won every hour.  Following the end of the Instant Win Period, all Instant Win entrants will automatically be entered into a Grand Prize Draw for a chance to win the Grand Prize. Wrap Up Prize Draw: 00:01 01/12/21 – 23:59 31/03/22. Visit www.walkers.co.uk/ghostbustersafterlife and enter your full name, and email address to enter the Prize Draw. Prizes: Instant Win: 950 x Pairs of Cinema Tickets for GB residents only, 100 x Pairs of Cinema Tickets for NI and ROI residents only, 3 x Cinema Takeovers for GB residents only, 1 x Cinema Takeover for NI and ROI residents only, 10 x Play Station 4s, 5 x Sony Headphones, 5 x Soundbars, 25 x Sony Merch Bundles, 1829 x Free Packs. Grand Prize: 1 x Trip to New York City. Wrap Up Prize Draw: 1 x £200 cash prize. No purchase necessary. Internet access required. Max 1 entry per household per hour. Max 1 Prize Type per household. Visit www.walkers.co.uk/ghostbustersafterlife for full T&Cs and Prize details. Promoter: Walkers Snacks Ltd.


[1] Nielsen Scantrack, RSV Value Sales,Snacks, FY weekly average Value Sales 2020 vs October 2020