Take-home grocery sales in Ireland increased by 4.8% over the four weeks to 14 June 2026 compared to the same period last year, according to the latest data from Worldpanel by Numerator. Like-for-like grocery prices rose by 4.77%, a further easing of inflation and down 0.74 percentage points on the previous 12-week period.
Shoppers made an average of 23.1 trips to stores this period, one more than the previous month. With school summer holidays under way for many, the summer season is in full flow and at-home eating occasions are driving demand as volume per buyer increased by 0.7% on the same period last year.
Branded goods maintain the highest value share in shopper baskets at 49.1% over the latest 12-week period, growing by 8.8% in value. Own label ranges grew behind branded goods in value terms at 3.3% but outpaced the market on volume, with pack growth ahead of the market at 3.2%. Volume growth is more pronounced across premium ranges, up 10.3% in pack growth. Shoppers are taking advantage of summer promotional offers, with promotional value spend reaching its highest point this year at 23.5%.
Warm weather drives summer category growth
Shoppers made the most of warmer days, with several summer categories posting strong sales gains. Soft drinks grew by €2.9 million compared to last month, water and squash by €1.27 million, and ice-cream and sorbets added €4.2 million in value sales compared to last month. Suncare demand held firm, with shoppers spending an extra €2.2 million on the category. More at-home eating also lifted fruit sales by €549,000 and bakery breads by €302,000.
Commenting on the latest figures, Eimear Faughnan, Head of Retail at Worldpanel by Numerator (Ireland), said: “June delivered another bank holiday and the start of the World Cup. Barbecues fired up across the country, with shoppers spending just over €502,000 more on chilled burgers and grills, and a further €775,000 on prepared salads. Shoppers also widened their drinks repertoire, spending an additional €2 million on flavoured alcoholic drinks and mixers, while beer and cider saw value sales fall by €3.3 million compared to last month.”
Online shopping continues to gain ground
Online sales continue to post strong growth in the latest 12-week period, increasing in value by 16.8% year on year. The channel also recruited new shoppers, growing by 12.2% in value and contributing over €26 million.
Dunnes holds its leading position at 23.8% market share, with sales growth of 4.9% year on year. Increased visit frequency and new shoppers combined contributed €21.4 million to its performance.
Tesco posted 23.6% share of the market, growing ahead of the market at 5.5% year-on-year value growth. Shopper footfall increased by 2.3% on the same period last year, adding €18.9 million in value sales to their performance.
SuperValu’s value share this period is 19.5%, it leads all major retailers on trip frequency, with shoppers averaging 24.6 visits over the latest 12 weeks. New shopper arrivals contributed an additional €17.4 million to performance.
Lidl grew its market share again this period to 15%, up 0.2 percentage points, the highest 12-week share posted by the retailer. Value growth for the retailer was 11.1%. Lidl is growing across several levers; increased frequency, volume per trip and new shoppers contributed a combined €47.7 million.
Aldi maintains its value share of 11% over the latest 12-week period.
