White Claw has won four gold medals at the 2022 Spirits Business Hard Seltzer Masters for its Mango, Black Cherry, Natural Lime, and Watermelon flavours. Following a robust and lengthy judging process, against 119 entries from 42 Hard Seltzer competitors, the judges awarded the Gold Hard Seltzer Master Medal to White Claw for its taste, aroma, mouthfeel and overall quality.
Gisela Rule, Vice-President: White Claw Global Brand Director says, “These awards are a fantastic achievement for White Claw and Mark Anthony Brands International. It is so satisfying to see the industry recognise White Claw for its superior quality and taste. These globally recognised awards are a proud moment for us all at Mark Anthony Brands International as we continue to put our industry leading product innovation at the forefront.”
The Hard Seltzer Masters rewards the finest Hard Seltzers globally. This is chaired by the Spirits Business publication and assessed by a panel of leading spirits specialists who, through blind tasting, assess each category against a stringent set of criteria.
White Claw has become a cultural phenomenon with fans generating over 4 billion impressions and 46 times more social media mentions than competing brands in the USA. The iconic, global brand has proved to be America’s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as “the hard seltzer revolution”. In fact, in 2021 alone, White Claw has sold 147 million cases with +10% in growth in the US hard seltzer segment.
Since its launch in the US in 2016, White Claw has expanded into Canada, the UK, Ireland, The Netherlands, Germany, Belgium, Austria, Finland, Sweden, Switzerland and Australia; with a number of global market launches planned for 2022 and beyond.
Having made waves Stateside, White Claw is now the #1 Hard Seltzer in the UK, Ireland, Canada and the Netherlands. Ireland is also the birthplace of White Claw, as the brand was originally created and developed by the Mark Anthony Brands International team in Dublin.
